News & Events

Key trends in the world of Fine Food

We recently attended the Specialty & Fine Food Fair at London Olympia. It is always a great event but we wanted to see how the industry would respond to the Brexit vote.
It was encouraging to see that there was no shortage of startups, product launches, and innovations on show.

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Trends picked out by The Grocer

Beth Gault picked out three core areas that stood out for her at the event:

  • Ethical – growers, producers, buyers and consumers now genuinely care about both the organic and local aspects of food and drink
  • Smoked – this seems to be flavour of the year as it moves into sweet produce enjoyed by those with a sweet tooth. Smoked marshmallows anyone?
  • Adult twists – there were ice cream and soft drinks on display that have a more mature target audience in mind. The Jamaican Rum Punch flavour ice cream seemed to have quite a kick.

SALSA and Soil

While the event gave us insight into the flavours, products and brands pushing the industry forward, it was the ethical conversation in particular that caught our attention. This particular trend affects a large number of our Food & Drink clients as they try to demonstrate their ethical credentials across areas such as labelling, ingredients, supply chain and production methods.

The Soil Association announcement of a new tie-in with SALSA (Safe and Local Supplier Approval), a food-safety standard written by experienced food safety experts, offers small businesses a faster method of certification via a ‘dual-audit’ option.

In the press release, Lee Holdstock, Trade Relations Officer at Soil Association Certification commented;

“The organic market is in strong growth with sales up over 5% this year, but the consumer is changing too. What we term ‘millennials’ increasingly want to know about their food and our organic certification is well positioned to deliver the innovation, integrity of origin and reassurance this new consumer demands.  The dual audit with SALSA will help make the certification process much simpler and easier for producers, providing more opportunities to strengthen their market profile.”

Bespoke insurance solutions for the Food & Drink industry

Through our membership of the Food and Drink Federation and our wide client base, we truly understand the diversity of the industry in both scale and scope as well as the key risks for the sector. Get in touch today if you would like to discuss the individual risks to your business, or simply to check that you are paying the right amount for your existing cover.

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Email: info@squaremilebroking.com

Author: Dominic d’Inverno, Director